Medical Marketing Team Lead
Reckitt
Slough, United Kingdom
About the role
You will manage a team of Medical Marketing professionals in the development and execution of medical marketing strategies across selected healthcare brands within Reckitt.
Your responsibilities
In summary, you'll:
- Lead the medical marketing function within Reckitt UK, working with the UK Self Care Category Managers from the Marketing leadership team to set and direct the SelfCare portfolio priorities for healthcare professional marketing and communications.
- Manage the medical marketing team to build and execute medical marketing strategies across the healthcare brand portfolio.
- Liaise with global category teams to ensure alignment with global strategy Work collaboratively with the Category Managers and Brand teams in the development of marketing plans, appropriate marketing tools and materials to drive growth in selected healthcare products.
- Manage the development of a KOL led strategy to increase and enhance the advocacy for the healthcare categories in which Reckitt operates and products within the portfolio of selected healthcare brands.
- Act as medical liaison as required to support the development of strategic partnerships, KOLs; attending key healthcare conferences and presenting at advisory board meetings.
- Effectively manage the medical marketing budget.
- Monitor relevant legislation, medical issues, trends and guidelines in the UK and identify and manage risks and opportunities.
The experience we're looking for
- Educated to a high standard in a scientific discipline; preferably with a second degree or healthcare professional qualification.
- Demonstrable healthcare / medical marketing experience gained in FMCG and Pharmaceutical markets.
- Sound experience and knowledge of the UK healthcare industry.
- Knowledge of relevant healthcare practices, codes of conduct, policies and how these impact marketing plans.
- Ability to build good relationships and challenge constructively and confidently.
- Strong conceptual and analytical skills with ability to develop strategies, tactics and measurable implementation in line with opportunities and changes within the market.
- Insightful, with the ability to consolidate complex information, interpret & construct straightforward plans.
- Ability to work on complex projects with a good understanding of medical terminology.
- Demonstrate Reckitt leadership behaviours & establish role model behaviours for the rest of the team.
- Ambitious and keen to take on responsibility in an organisation that provides a high level of autonomy and individual responsibility.
- Ability to challenge the status quo and propose improvement.
- Tenacious and resilient, driven to achieve even when faced with obstacles.
- Strong commercial understanding of business issues/opportunities balanced with a deep understanding of the NHS and changing healthcare environment.
The skills for success
- Demonstrated agility in managing a brand amidst competitive and complex environments.
- A robust track record in Marketing, with a shining portfolio of successes in both Marketing and Sales functions.
- An ability to combine strategic thinking with decisive action, backed by a sharp commercial mindset.
- Insightful grasp of consumer behaviour and market trends, with an emphasis on a global perspective.
- Excellent communication skills, adept at nurturing relationships and managing stakeholders with ease.
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