Brand Manager Immunology

Brand Manager Immunology

(Maternity Replacement)

AbbVie

Zagreb, Croatia

Purpose

Develop and effectively implement marketing strategy/tactics/core materials cross TAs by working closely with the in-field team and across functions, while acting as the Brand Team expert to lead insight gathering across stakeholders, brand strategic development and execution of key initiatives and tactics.

Responsibilities

• Develop robust marketing insights to the Brand Plan with a patient-centric focus. Maintain an up-to-date understanding of customer perspectives through regular engagement with healthcare providers and stakeholders;
• Lead the tactical design and implementation of multi-channel marketing initiatives to include innovative tactics to drive holistic solutions for multi-channel opportunities that strengthen marketing campaigns, improve multi-stakeholder engagements and customized contents for CLM;
• Describes the comprehension of patient experience insights across the Brand and In Field Team and develop the Patient Journey to focus the Brand Team on the delivery of patient-centric strategies within AbbVie business code of conduct, policies and all applicable laws and regulations;
• Consistently applies and uses all data analytics to track market dynamics thoroughly to identify current and future areas of opportunity; make markets, not only respond to markets;
• Works effectively within the matrix, including the IFT and BT as appropriate; proactively represents functional and IFT interests, collaborate with Brand Team and In-Field Team members, facilitate cross-stakeholder discussions (with Health Care Professional (HCP) and non HCP stakeholders) and synthesize the insights gained to identify target segments, to determine brand positioning, to deliver high quality programs to attain market share and market sales goals;
• Guide the design and implementation of all marketing activities and include innovative marketing tactics, traditional and non-traditional partnerships, multi-channel opportunities and multi-stakeholder initiatives in order to meet strategic brand objectives;
• Works dynamically across multiple channels, adjusting channel choice and tailoring content and messages/medical discussion topics appropriately, to meet evolving customer needs;
• Lead the development of marketing inputs to Strategic Brand Plan, consolidate the 1-year Tactical Brand Plan and coordinate preparation of the Long-Range Plan to drive brand success;
• Prepare forecast (sales and promotional investments), monitor brand KPIs, manage and hold promotional budget, track measurements for all marketing activities in order to achieve or exceed brand plan objectives;
• Ensure all in-field materials, strategies and tactics are aligned and prepared regularly in order to drive momentum of strategic brand objectives;
• Keep regular In-field team’s training with marketing messages. Work closely with In-Field team (if applicable) to meet their needs, communicate strategy and service their issues.

Qualifications

• Relevant university degree;
• Relevant 3-5 years of experience with proven track record of success in marketing within biotech/pharmaceutical industry;
• Ability to translate strategies into actionable and realistic marketing actions;
• Ability to lead, motivate and coordinate cross functional teams;
• Solid working knowledge of healthcare environment and evolving landscape;
• Solid knowledge of strategic and tactical marketing principles and techniques including digital knowledge;
• Solid knowledge on finance principles and processes;
• English language proficiency verbally and in writing.

Key Stakeholders

• External: Health Care Professionals, Key Opinion Leaders, payers, agencies;
• Internal: In-field teams, Brand Team, Brand Team Leader, Area Commercial, Affiliate Management Team.

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