Senior Brand Manager, Rheumatology

AbbVie

Maidenhead, United Kingdom

Job Description

Purpose

Lead the comprehension of patient experience insights across the Brand and In Field Team and develop the Patient Journey to focus the Brand Team on the delivery of patient-centric strategies including CLM engagement and customization within AbbVie business code of conduct, policies and all applicable laws and regulations.

Responsibilities

Lead on strategic planning for all Rheumatology indications, ensuring high quality, data & insight driven decisions are made to maximise the benefit for Rheumatology patients
Secure input and cross stakeholder viewpoints in order to develop a robust and accurate Patient Journey; propose strategic objectives for the Brand Team review based on Patient Journey findings and challenge and critique Brand Team strategies in order to ensure patient-centricity.
Ensure all functional deliverables are consistent with branding and deliver emotional messages aligned to Brand Story.
Guide the design and implementation of all marketing activities and include innovative marketing tactics, traditional and non-traditional partnerships, multi-channel opportunities and multi-stakeholder initiatives in order to meet strategic brand objectives.
Accelerate AbbVie’s journey towards omnichannel excellence to deliver the highest quality customer engagement within the industry. This includes evolving ways of working across the UK affiliate and planning & execution of customer journeys, ensuring optimal impact and agility in optimising performance of campaigns
Ensure all in-field materials, strategies and tactics are aligned in order to drive momentum of strategic brand objectives.
Continuously encourage Brand Team members’ collaboration and foster team spirit

Qualifications

Bachelor’s degree or equivalent
Relevant experience with proven track record of success in marketing within biotech/pharmaceutical industry on multiple brands and within multiple team constellations
Ability to translate strategies into actionable and realistic marketing actions
Ability to lead, motivate and coordinate cross functional teams
Proven track record of successful leadership, management and coaching of teams and individuals, and in having developed talent and performance managed low performers
Solid working knowledge of healthcare environment and evolving landscape
Solid knowledge of strategic and tactical marketing principles and techniques including digital knowledge
Solid knowledge on finance principles and processes and English language proficiency verbally and in writing (for all non-English speaking countries)

Preferred

Experience of launching new indications within complex market environments
Sales track record of success within biotech/pharmaceutical or any other industry

Key Stakeholders

External: Patients, Health Care Professionals, Key Opinion Leaders, payers, agencies (MR, PR, digital)
Internal: In-field teams, Brand Team, Brand Team Leader, Area Commercial, Affiliate Management Team

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