Brand Manager Rheumatology

Brand Manager Rheumatology

AbbVie

Rome, Italy

Main Responsibilities

Business & Financial Acumen

• Be aware of the Brand Financial processes:
  • Budget allocation and monitoring
  • Monthly performance analysis
  • Brand S&OP preparation
  • 1-year Financial Plan & Long-Range Plan

Analysis to Insights

• Execute:
  • Market & Brand Analysis and Market Research
  • Trends monitoring and Market/Competitive/Customers actionable insights collection

Customer Strategy

• Support the development of the Brand & Functional Plan, in alignment with the Brand strategic framework

Marketing Mix Optimization

• Implement all activities related to the Functional Plan
• Provide an innovative, patient-centric mindset and a multi-stakeholders approach to meet strategic Brand objectives

Effective Engagement

• Support the Customer engagement digital evolution and the delivery of Advanced Customer Experiences
• Contribute to the execution of the In-Field team excellence main processes and collaborate to ensure the understanding of their purpose from the Infield team

Internal & External Stakeholder Alignment

• Build strong relationships with internal stakeholders
• Demonstrate a deep understanding of the external stakeholders needs and behaviors through effective presence on the field and robust connection with In-Field Team

Main Stakeholders

• External: Patients, Health Care Professionals, Key Opinion Leaders, agencies (MR, PR, digital)
• Internal: In-field teams, Brand Team, Brand Team Leader, Area Commercial, Affiliate Management Team

Qualifications

Skills and Experience

• Degree level education (or equivalent), preferably Life Sciences or Economics
• Minimum 2 years of relevant marketing experience with proven track record of success within Biotech/Pharma/FMCG
• Strategic Thinking attitude
• Excellent analytical and communication skills
• Proven working knowledge of healthcare environment
• Project Management skills
• Local and international mobility
• English language proficiency verbally and in writing

Preferred

• Infield Experience
• Experience in Marketing/Brand Management role, ideally within Immunology
• Product launch management experience

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Italy      On-site      Sales, Marketing and Communications      AbbVie