Brand Manager

AbbVie

Warsaw, Poland

About the job:

Reporting to the Business Unit Director, this position focuses on the development and execution of the marketing strategies and tactics at the Affiliate level. The candidate will collaborate and engage with a matrixed team, which includes (but not limited to): market access, medical affairs, finance, regulatory, legal, supply operations, public affairs and sales.

This role requires a highly motivated, team-oriented individual who seeks to make a remarkable impact for patients in the most complex treatment landscape in oncology. This is a great opportunity to strengthen experience in a oncology market, contribute further growth to an existing and future brand; and collaborate with a stellar team!

Major Responsibilities:

Synthesize the insights gained to identify target segments, to determine brand positioning, to drive Marketing engagement and customization.
Build strategic objectives for the Brand Team based on Patient Journey findings and challenge and critique Brand Team strategies to ensure patient-centricity.
Lead the cross-functional Brand Team and cooperate with In-Field Team members, cross-stakeholder discussions management.
Ensure all functional deliverables are consistent with branding and deliver emotional messages aligned to Brand Story.
Guide the design and implementation of all marketing activities and include innovative marketing tactics, multi-channel opportunities and multi-stakeholder initiatives to meet strategic brand objectives.
Strong collaboration and communication with the regional marketing managers, and field sales leadership to ensure alignment on goals, budgets, strategies, and execution.
Ensure all in-field materials, strategies and tactics are aligned to drive momentum of strategic brand objectives.
Lead the development of marketing inputs to Strategic Brand Plan, consolidate the 1-year Tactical Brand Plan.
Develop, lead and coach non-direct direct reports (Brand Team), forecast, monitor brand KPIs, manage budget and brand P&L track ROI measurements for all marketing activities to achieve or exceed brand plan objectives.

Qualifications:

At least min. 3 years’ experience with proven track record of success in marketing pharmaceutical industry.
Experience in oncology and/or hematology will be an additional advantage.
Ability to translate strategies into actionable and realistic marketing actions.
Ability to lead, motivate and coordinate cross functional team.
Proven track record of successful leadership, management and coaching of Brand Teams.
Solid working knowledge of healthcare environment and evolving landscape.
Solid knowledge of strategic and tactical marketing principles and techniques including digital knowledge.
Solid knowledge on finance principles and processes.
English language proficiency verbally and in writing (for all non-English speaking countries).

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