CHC Marketing Head

CHC Marketing Head

Sanofi

Warsaw, Poland

Main Responsibilities:

  • Works with Consumer and Market Insight Head and Business Operation & Support CHC Business Partner to get optimal consumer and Healthcare Professionals understanding for the category (market, brands, competition, media reach & mix);
  • Uses consumer understanding for expansion of consumer segments and development of innovation ideas. Works transversally with consumer insight teams to be able to see through category, consumer and personal healthcare trends to leverage strategic idea creation;
  • Develops brand strategies to drive sustainable competitive advantage in channels;
  • Identifies the appropriate winning business models and applies the thinking to each key market based on its development stage;
  • Bring innovative marketing strategy and approaches, to ensure Sanofi consolidates its leadership position;
  • Significantly develop Precision Marketing and digital-enabled business models;
  • Defines a long term vision for the innovation pipeline, driving freshness index via a balanced innovation roadmap of quick wins/short-term opportunities and longer term/transformational innovation initiatives;
  • Measures the effectiveness of the communication mix in key countries, and builds conclusions for robust media planning;
  • Partners at strategic level with the agency and ensures lead countries can apply the global campaign view, in a 360-degree integrated campaign with clear balance of local specificities;
  • Monitors and influences brand performance to ensure it meets category KPIs on Sales (sell-in/sell-out), profitability (BOI) and innovation (incremental sales);
  • Reviews business models including marketing and commercial/trade strategy in view of the payback of our investments – ROI analysis;
  • Anticipates and manages upsides and risks to ensure achievement of business targets;
  • Leads, Manages & Inspires full category team in an engaging way to ensure commitment and motivation.

Requirements:

  • University Degree - Business or Marketing Background. MBA is a plus;
  • Strong marketing experience in recognized OTC/FMCG companies (10 years) at country and/or Regional/Global level;
  • Experience and track record in implementing winning digital-enabled and precision marketing strategies;
  • Strong track record in strategic & operational marketing as well as innovation (ideally both DTC & medical marketing);
  • Strong leadership skills (experienced in leading teams including direct report relationships, cross-functional teams as well as effective intercultural leadership acumen);
  • Experience in effective cross-functional engagement with e.g. Industrial Development, Market Research, Medical and Regulatory;
  • Experience in P&L management and accountability;
  • International experience (experience working outside of own cultural environment/across multiple countries preferred);
  • Fluent knowledge of Polish and English is a must;
  • Deep knowledge on the Polish OTC market is a clear plus.

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© EuroJobsites 2020

EuroJobsites is a registered company number: 4694396 VAT number: GB 880 9055 04

Registered address: EuroJobsites Ltd, Unit 8, Kingsmill Business Park, Kingston Upon Thames, London, KT1 3GZ, United Kingdom

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