(Senior) Communications Manager Liver

(Senior) Communications Manager Liver

Gilead

Munich, Germany

Job Description

The purpose of this role is to support Gilead’s efforts of eliminating hepatitis C in Germany and thereby enhancing patients’ access to care.

Key objectives include raising awareness of hepatitis C, approaches to elimination, and Gilead’s commitment to support screening and linkage to care, amongst target audiences (HCPs, Social care givers, and public audiences).

To achieve these, the incumbent will develop communication strategies and implement multi-channel initiatives, including media engagement. Close collaboration with both internal stakeholders (Public Affairs, Marketing, Medical Affairs, Government Affairs) and external stakeholders, including subject matter experts, media representatives and agencies, will be essential.

Key Responsibilities

  • Develops communication strategy & concepts to meet communication goals, closely aligned with overall goals of Therapeutic Area;
  • Creates relevant new content or adapts existing content & materials to meet local market demands;
  • Evolves the corporate and disease state narrative and thus enables customer facing staff and company representatives to effectively communicate on key themes;
  • Develops media strategy and effectively engages with media representatives;
  • Designs and implements impactful presence at congresses and exhibitions;
  • Effectively liaises with internal and external stakeholders and manages service providers such as (PR) agencies.

External interfaces:

  • Local, regional and cross-regional media representatives with a focus on target group specific channels;
  • Regional media representatives (e.g. local newspaper for the homeless, community newspapers and newsletters);
  • Care provider network for PWIDs such as Drop-ins/drug counseling centers and other institutions benefiting from disease awareness (e.g. prisons, public health depts. etc.);
  • Working closely with Gilead’s partners and PR departments within the field of HCV micro-elimination (e.g. Key opinion leader, DROB-Ins, counselling services, local HCPs treating drug addiction and HCV infection…).

Competencies:

  • Has developed a track record of designing effective communication concepts and applying multi-channel communication, including media engagement;
  • Possesses excellent communication skills and ability to build effective external relationships;
  • Thrives at solving problems and designing creative solutions;
  • Effectively collaborates with subject matter experts, opinion leaders and a diverse set of external stakeholders;
  • Possesses strong project management skills, effectively prioritizes and is highly organized;
  • Aligns day-to-day project work with wider company perspective and strategy;
  • Effectively collaborates with diverse teams on an interdisciplinary and cross-functional level.

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© EuroJobsites 2020

EuroJobsites is a registered company number: 4694396 VAT number: GB 880 9055 04

Registered address: EuroJobsites Ltd, Unit 8, Kingsmill Business Park, Kingston Upon Thames, London, KT1 3GZ, United Kingdom

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