Associate Director, Strategic Marketing Intelligence

Associate Director, Strategic Marketing Intelligence

Lonza

Basel, Switzerland

As a key member of the team you will report to the Head of Market Intelligence and work closely with the other Managers and Directors from Commercial Development, Sales or Marketing. You will collect and analyze business and market data and turn it into insights to support strategy and critical decision-making.

Key responsibilities:

  • Gathering and synthesizing data, leading analysis and developing final findings and recommendations;
  • Planning, developing, executing and managing market intelligence support for strategic projects and business cases;
  • Work in close coordination with project leaders from cross-functional departments and MI Managers;
  • Structure and execute operational and strategic initiatives by developing project plans, take full responsibility to manage, deliver and lead MI support for at least one focus area; establish, maintain and continuously improve the MI set-up and deliverables for the dedicated area;
  • Support the transformation of BU performance to consistently deliver gross profit targets by providing quality inputs to strategy and critical decision-making in the form of evidence-based, actionable findings and recommendations;
  • Identify critical business issues and opportunities for growth; collaborate with other members of the team; and work to embed a customer point-of view into the strategic direction of the BU;
  • Help to secure new business by ensuring strategic marketing support is provided to commercial development and sales teams during project acquisition phase or for customer segmentation projects;
  • Perform other duties as assigned.

Key requirements:

  • Bachelor's Degree essential, MBA or PhD is a plus - Preferred area of study: market research, marketing, market research, business, statistics, or related field - Study in a scientific or engineering area is advantageous;
  • Previous work experience in market analysis and/or market research experience in the life science industries together with experience in data analysis, insight generation and reporting;
  • Proven long-term experience with secondary market research, data sources and analytical tools at a user level;
  • Very good knowledge of database and forecast modelling;
  • Highly analytical with an ability to evaluate and work with complex data;
  • MMDM experience and good knowledge of commercial team;
  • Long-term CDMO services industry experience is required as well as experience in pharma/biotech manufacturing (chemistry and/or biology) and in drug development
  • Proven in-depth experience in generating and delivering strategic marketing and insights for the development of sales and BD opportunities
  • Very strong understanding of the commercial environment/market;
  • Relevant experience in management consulting is a plus;
  • Expert level Office applications knowledge (MS Excel/VBA, and MS Power Point) and experience with database management;
  • Displays very good knowledge and understanding of the commercial business activity and the impact of market intelligence on business results;
  • Strong knowledge of specific markets, services and technologies;
  • Strong project management skills and an ability to work with cross-functional teams to establish deliverables and timelines;
  • Ability to influence executive management through appropriate communication and communication channels.

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© EuroJobsites 2019

EuroJobsites is a registered company number: 4694396 VAT number: GB 880 9055 04

Registered address: EuroJobsites Ltd, Unit 8, Kingsmill Business Park, Kingston Upon Thames, London, KT1 3GZ, United Kingdom

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