Brand Manager

AbbVie

Ljubljana, Slovenia

Job Description

Lead the comprehension of patient experience insights across the Brand and In Field Team and develop the Patient Journey to focus the Brand Team on the delivery of patient-centric strategies within AbbVie business code of conduct, policies and all applicable laws and regulations.

Major Responsibilities Include:

  • Understand market dynamics thoroughly to identify current and future areas of opportunity; make markets, not only respond to markets;
  • Collaborate with Brand Team and In-Field Team members, facilitate cross-stakeholder discussions (with Health Care Professional (HCP) and non HCP stakeholders) and synthesize the insights gained to identify target segments, to determine brand positioning, to deliver high quality programs to attain market share and market sales goals;
  • Guide the design and implementation of all marketing activities and include innovative marketing tactics, traditional and non-traditional partnerships, multi-channel opportunities and multi-stakeholder initiatives in order to meet strategic brand objectives;
  • Lead the development of marketing inputs to Strategic Brand Plan, consolidate the 1-year Tactical Brand Plan and coordinate preparation of the Long Range Plan to drive brand success;
  • Prepare forecast (sales and promotional investments), monitor brand KPIs, manage and hold promotional budget, track measurements for all marketing activities in order to achieve or exceed brand plan objectives;
  • Ensure all in-field materials, strategies and tactics are aligned and prepared regularly in order to drive momentum of strategic brand objectives. Keep regular In-field team’s training with marketing messages. Work closely with In-Field team (if applicable) to meet their needs, communicate strategy and service their issues;
  • As Brand Team Leader (if applicable):
    • Lead the Brand Team around a brand vision and objectives that are shared by all members;
    • Ensure Brand Team Members contribute to the development of the Brand strategy through the Brand Planning process in line with strategy defined by Global Brand Team and ensure adequate involvement of multiple functions as relevant for the Brand objectives;
    • Continuously encourage Brand Team members’ collaboration and foster team spirit;
    • Take accountability and responsibility for Brand Team activities and processes (organize/chair/facilitate Brand Team meetings).
  • Identify areas for own development and work with management to pursue;
  • Other duties as assigned by manager.

Qualifications

Basic:

  • Relevant university degree;
  • Relevant experience with proven track record of success in marketing within biotech/pharmaceutical industry;
  • Ability to translate strategies into actionable and realistic marketing actions;
  • Ability to lead, motivate and coordinate cross functional teams;
  • Solid working knowledge of healthcare environment and evolving landscape;
  • Solid knowledge of strategic and tactical marketing principles and techniques including digital knowledge;
  • Solid knowledge on finance principles and processes;
  • English language proficiency verbally and in writing.

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© EuroJobsites 2019

EuroJobsites is a registered company number: 4694396 VAT number: GB 880 9055 04

Registered address: EuroJobsites Ltd, Unit 8, Kingsmill Business Park, Kingston Upon Thames, London, KT1 3GZ, United Kingdom

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