Senior Global Brand Manager

Senior Global Brand Manager

Lundbeck

Copenhagen, Denmark

Description

The Senior Global Brand Manager is a brand ambassador and directly influences the development and execution of the global brand strategy, in close collaboration with affiliates, partners and internal stakeholders. The SGBM is accountable for successful development and implementation of assigned tasks, aiming to increase the competitive advantage for the brand through translating insights in to strategic initiatives and concepts. The Senior Global Brand Manager provides strong commercial input into R&D projects to ensure development of differentiated products.

Your job and key responsibilities

  • Directly influence the formulation of customer, category and market insights through deep knowledge of the brand’s environment via market research, affiliate interaction, scientific data, competitive information and opinion leader interaction in order to influence the development of the buying process, leverage points, segmentation, vision and positioning;
  • Directly influence the creation of compelling communication through development of aligned key messages, communication sequence and brand programs to implement the global brand strategy;
  • Create, develop and implement strategic initiatives, concepts, promotional materials, digital projects including multichannel communication, congresses, activities and projects together with agencies, affiliates, internal stakeholders including compliance approval;
  • Utilize market- and customer insights in a concise and meaningful way to drive strategic/business decisions both at HQ and affiliate level and to provide commercial input to R&D in the GPT;
  • Ensure strong relationships with affiliate brand managers, marketing directors and managing directors, motivate and empower affiliates to secure execution of the global brand strategy;
  • Create fruitful collaborations with internal stakeholders, partners and agencies to ensure different perspectives to inform decisions;
  • Effectively lead meetings, prioritize and organize own tasks and responsibilities, leads agencies and utilize internal systems and processes;
  • Capable of evaluating global and local product business cases affiliate sales forecast and P&L, setting SMART objectives and defining meaningful KPI’s, utilizing available sources and digital monitoring to continuously track and adjust to ensure strategy optimization and achieving business objectives;
  • Provide guiding support to less experienced team members. Actively provide feedback and coaching.

Qualifications

Our preferred candidate has the following personal and professional qualifications:

  • Master of science/business (or equivalent) with 5-8 years’ marketing/sales experience from the pharmaceutical industry at affiliate and HQ level;
  • Advanced knowledge in all aspects of marketing, incl. early stage development acquired through education and many years “on the job training”;
  • Analytical with the ability to produce actionable strategic and innovative insights;
  • Managerial skills with the ability to drive projects through effective collaboration with a cross functional team, affiliates and agencies;
  • Strong team player with ability to find and accept compromises;
  • Impactful oral and written communication skills with ability to persuade and influence others;
  • Other relevant pharma experience a plus (e.g. market access, analytics, business development, pre-launch development, commercial operations) as well as international experience.

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© EuroJobsites 2019

EuroJobsites is a registered company number: 4694396 VAT number: GB 880 9055 04

Registered address: EuroJobsites Ltd, Unit 8, Kingsmill Business Park, Kingston Upon Thames, London, KT1 3GZ, United Kingdom

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