Iberia Clinical ID&AST Product Manager

Iberia Clinical ID&AST Product Manager

bioMérieux

Madrid, Spain

Role and responsibilities:

  • Collaborate with the Marketing director to create, define and implement the Marketing Plan of the products/brands under his/her responsibility;
  • Ensure Marketing support for Iberia Identification and Antibiotic Susceptibility Testing (ID/AST) diagnostics range. Drive the generation of new opportunities and contribute to the achievement of the sales budget of the allocated Product/Brand range through strategic Marketing management (Marketing excellence process), as well as operational Product /Brand Marketing activities (forecast, back order management, launch files);
  • Adapt Corporate strategies to the local market; segmentation, market research, business strategies, promotional activities;
  • Be the voice of the local customer to global marketing;
  • Define pricing policy and follow up profitability;
  • Interpret, perform and analyse market studies for product knowledge, customers and competition (Market structure, Potential for growth etc.);
  • Develop promotional materials linked to product and channels to help the sales teams to meet the agreed sales targets and analyse sales result;
  • Develop and maintain strong customer relationships with KOL’s , identifying and proposing new business opportunities;
  • Implement the launch of new products/instrument/services, following the launch template. Take ownership of the product launch and when ready transfer the knowledge to the sales force;
  • Regularly conduct joint visits with the local sales teams in the different countries to better know the market;
  • Manage external communication and contacts with opinion leaders and scientific associations. Manage and monitor the follow up of survey, workshops, symposiums.

Qualifications:

  • Bachelor of health sciences preferably with PHD, ideally with a Master in Pharmaceutical Marketing;
  • Previous experience in marketing in Healthcare industry is required and ideally with experience in sales department;
  • Experience in Microbiology and preferably in Antibiotic Susceptibility Testing (ID/AST);
  • High level of English, fluent in Spanish and Portuguese language will be valued;
  • In addition, the ideal candidate will be confident, adaptable, self-motivated, analytical, and able to work on their own initiative and as part of a team, with excellent communication, software and presentation skills;
  • This role includes travel throughout the Iberia plus other destinations from time to time.

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© EuroJobsites 2019

EuroJobsites is a registered company number: 4694396 VAT number: GB 880 9055 04

Registered address: EuroJobsites Ltd, Unit 8, Kingsmill Business Park, Kingston Upon Thames, London, KT1 3GZ, United Kingdom

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