Market Manager Export

Market Manager Export

Biocartis

Mechelen, Belgium

The purpose of this position is to drive and co-ordinate regional marketing activities in the Export region. The Export region consists of all sales outside Western Europe and US. This includes Canada, Latin-and Central America, East-Europe, Russia, Africa, Middle-East, Asia incl. Japan and China. In most of these countries Biocartis works through distributors. The Market Manager Export will frequently interact with the Export team, global marketing, distributors, local KOLs and end-customers.

The key objective of the market manager is to drive the marketing activities in the Export region with the goal to increase customer acquisition and client retention.
This means to:

  • Translate company goals into go-to-market strategies in Export region;
  • Drive the development and adaptation of marketing materials and sales collateral targeting distributors, end-users and oncologists;
  • Improve the capabilities of our distributors to successfully sell our products;
  • Maintain a high degree of product and market knowledge. Perform research on the competition and educate the company on a regular basis. Develop competitive response strategies and “reasons to belief”;
  • Build a research/study plan for Export region in collaboration with the Strategic Marketing team and support the setup and execution of all studies;
  • Ensure a successful launch of new products;
  • Build and maintain a network of international KOL’s (pathologists, molecular biologists and oncologists) to support Biocartis’ commercialization efforts.
  • The Export Market Manager is also the interface between Export and global marketing. This means to coordinate regional projects with global marketing and to develop deep knowledge of the regional market place and relative product positioning. This should support the company in making informed decisions on the development of new products and to validate product & service alternatives and configurations for the Export region.

Accountabilities

  • Translate company goals into go-to-market strategies in Export region. Develop region’s annual and long-term marketing plans, including key partnerships. Works with countries in the region to implement core business strategies in the key areas of portfolio management and customer targeting;
  • Build and maintain a network of international KOL’s to support Biocartis’ commercialization efforts. Support a network of local KOL’s in key markets. Support distributors with KOL, oncologists and end-user meetings;
  • Drive the development and adaptation of marketing materials and sales collateral targeting for distributors, end-users and oncologists. Improve the capabilities of our distributors to successfully sell our products;
  • Drive international conferences in Export region and support local congresses;
  • Build a study plan for Export region in collaboration with the Strategic Marketing team and support the setup and execution of all studies. Ensure a successful launch of new products;
  • Maintain a high degree of product and market knowledge. Perform research on the competition and educate the company on a regular basis. Develop competitive response strategies and “reasons to belief”;
  • Sharing region-specific insights to inform product and customer plans and region-specific customer insights/opportunities and learn from other regions what can be implemented in Export;
  • Present a positive and professional image of Biocartis and ensure activities are consistent with and enhance the company’s ethical marketing policies and procedures.

Profile requirements

  • A Master's degree in a scientific orientation or equivalent through experience;
  • Marketing experience in the diagnostics industry;
  • Experience with molecular diagnostics products, a deep understanding of the competitive landscape is preferred;
  • Good understanding of molecular biology;
  • Global mindset, eager to deal with different cultures;
  • Result driven, ability to shift priorities to changing business needs;
  • Excellent communication and presentation skills;
  • Languages: excellent English both spoken and written. Any other language used in the Export region is an asset (French, Spanish, Portuguese, Arabic, Russian, Japanese, Mandarin, etc.);
  • Flexible to Intercontinental travel (up to 40%);
  • PC skills: MS office and CRM tools.

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© EuroJobsites 2019

EuroJobsites is a UK registered company number: 4694396 VAT number: GB 880 9055 04

Registered address: EuroJobsites Ltd, Unit 8, Kingsmill Business Park, Kingston Upon Thames, London, KT1 3GZ, United Kingdom

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